Peningkatan Penjualan melalui Eksebisi dan Sertifikasi Halal

Taufik Alwi, Sunarso Sunarso, Titin Maidarti

Abstract


ABSTRAK

 

         Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Eksebisi dan Sertifikasi Halal terhadap Penjualan. Metode penelitian berupa metode Survey dengan instrument penelitian berupa kuesioner dalam pertanyaan tertutup dengan 5 alternatif jawaban berdasarkan 5 Skala Likert.        Sampel penelitian ditentukan denganteknik sampling dengan purposive non probability sampling dimana jumlah sampel penelitian sebanyak 55 Stan (boots pameran).

       Metode analisis secara kuantitatif melalui statistic inferensial untuk mengetahui pengaruh variabel yang diteliti. Disimpulkan bahwa Eksebisi berpengaruh signifikan dalam arah yang positif terhadap penjualan produk halal. Demikian pula, sertifikasi halal berpengaruh signifikan dalam arah yang positif terhadap peningkatan penjualan produk halal.

Kata kunci:

Penjualan Produk, Sertifikasi Halal, Promosi, Eksebisi


Full Text:

PDF

References


Abdul M., Ismail H., Mustapha M., and Kusuma H., Indonesian Small Medium Enterprises (SMEs) and Perceptions on Halal Food Certification, African Journal of Business Management, Vol. 7(16), pp. 1492-1500, 28 April, 2013 DOI: 10.5897/AJBM11.2926

Awan H.M., Siddiquei A.N. and Haider Z., Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector, Management Research Review Vol. 38 No. 6, 2015 pp. 640-660, DOI 10.1108/MRR-01-2014-0022

Chen, E., Flint, S., Perry, P., Perry, M. and Lau, R., 2015, Implementation of Non-Regulatory Food Safety Management Schemes In New Zealand: A Survey of The Food And Beverage Industry, Food Control, Vol. 47, pp. 569-576

Daroin A.D, Joyoatmojo S., Susilaningsih, 2015, Upaya Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Handycraft Kayu Jati di Dusun Bandar Desa Batokan Kecamatan Kasiman Kabupaten Bojonegoro, Jurnal Pendidikan Ekonomi, Vol. 1, No 2, 2015

Echsanullah M., dan Wulandari A., 2018, Pameran, Personal Selling dan Iklan Media Online dalam Mendorong Penjualan Property, Jurnal Pengembangan Wiraswasta, Vol. 20 No. 03, Desember 2018, hal 171-182

Ismaeel M., Blaim K., Toward applied Islamic Business Ethics: Responsible Halal Business, Journal of Management Development Vol. 31 No. 10, 2012 pp. 1090-1100, DOI: 10.1108/02621711211281889

Karim, R. A., Nawi, N. M., Razak, N. A., Marmaya, N. H., & Ridzuan, A. R. Bin. 2018. The Relationship between Food Product with the JAKIM Halal Certification and Performance of Certified Halal Food Manufacturers. International Journal of Academic Research in Business and Social Sciences, 8(10), 629– 639.

Kotler, P., dan Amstrong G, 2014. Alih bahasakan Bob Sabran. Prinsipprinsip Pemasaran, Edisi 13

Li, L-Y. (2008). The effects of firm resources on trade show performance: How do trade show marketing processes matter. Journal of Business & Industrial Marketing, 23, 35–47.

Lin, C.-T., & Lin, C. W., 2013, Exhibitor Perspectives of Exhibition Service Quality. Journal of Convention & Event Tourism, 14(4), 293–308, DOI:10.1080/15470148.2013.837020

Marzuki S.Z.S.,, Hall C.M. and Ballantine P.W., Restaurant Managers’ Perspectives on Halal Certification, Journal of Islamic Marketing Vol. 3 No. 1, 2012 pp. 47-58, DOI 10.1108/17590831211206581

Prabowo S., Rahman A.A, Rahman S.A., Samah A.A., Revealing Factors Hindering Halal Certification in East Kalimantan Indonesia, Journal of Islamic Marketing Vol. 6 No. 2, 2015 pp. 268-291, DOI: 10.1108/JIMA-05-2014-0040

Rianto, J.M., dan Herriyanto, M., 2015, Publisitas Melalui Pameran Terhadap Tingkat Penjualan Sepeda Motor, Kasus Pada Sepeda Motor Kawasaki PT. Greentech Cakrawala Motorindo Pekanbaru, Jom FISIP, Volume 2 No.1 Februari 2015, Hal 1-10

Salindan N.A, 2018, Halal Certification Compliance and Its Effects On Companies’ Innovative and Market Performance, Journal of Islamic Marketing, September 2018, Emerald Publishing Limited, DOI 10.1108/JIMA-04-2018-0080

Sitohang S., Pengaruh Kreativitas Dan Trade Exhibition Terhadap Inovasi Berkelanjutan dan Kinerja Pemasaran Sentra Industri Kecil Mebel Kayu di Kabupaten Madiun, Ekuitas Jurnal Ekonomi dan Keuangan, Vol. 12, No 3, 2008, hal 295-319.

Supariyani, E (2004) Pengaruh Biaya Pelaksanaan Promosi Melalui Pameran Terhadap Tingkat Volume PENJUALAN pada PT. Astra International Tbk-Isuzu Cabang Bogor

Talib M.S.A, Chin T.A., and Fischer J., 2017, Linking Halal food certification and business performance, British Food Journal, l Vol. 119 No. 7, 2017 pp. 1606-1618, DOI 10.1108/BFJ-01-2017-0019

Wu H.C., Cheng C.C., and Ai C.H. A Study Of Exhibition Service Quality, Perceived Value, Emotion, Satisfaction, And Behavioral Intentions, Event Management, Vol. 20, pp. 565–591, 2016, DOI: 10.3727/152599516X14745497664514

Website:

https://www.statista.com/topics/4428/global-halal-market/

https://goukm.id/5-manfaat-pameran-bagi-promosi-ukm/




DOI: http://dx.doi.org/10.33370/jpw.v21i1.298

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Jurnal Pengembangan Wiraswasta



Tools:
   
JURNAL PENGEMBANGAN WIRASWASTA