Integrasi Manajemen dan Teknologi: Pengaruh Modal Sosial CEO, Orientasi Kewirausahaan, Adopsi Teknologi terhadap Inovasi Bisnis dan Keberlanjutan UMKM di Indonesia | Hidayati | Prosiding Manajerial dan Kewirausahaan

Integrasi Manajemen dan Teknologi: Pengaruh Modal Sosial CEO, Orientasi Kewirausahaan, Adopsi Teknologi terhadap Inovasi Bisnis dan Keberlanjutan UMKM di Indonesia

Nanda Hidayati, Esti Handayani, Aditya Kusumawardhana, Erna Herlina

Abstract


 

Dalam lingkungan ekonomi Indonesia yang terus berubah, Usaha Mikro, Kecil, dan Menengah (UMKM) mengandalkan manajemen yang efektif dan integrasi teknologi. Hubungan antara modal sosial CEO, orientasi kewirausahaan, adopsi teknologi, inovasi perusahaan, dan keberlanjutan diperiksa dalam penelitian kuantitatif ini yang melibatkan 234 UMKM di Indonesia. Model pengukuran diverifikasi dengan menggunakan Confirmatory Factor Analysis (CFA) dalam kerangka Partial Least Squares (PLS), yang membuktikan validitas dan reliabilitas dari ukuran yang dipilih. Analisis PLS-SEM terhadap model struktural menunjukkan korelasi positif yang kuat antara modal sosial CEO dan adopsi teknologi, adopsi teknologi dan keberlanjutan, serta orientasi kewirausahaan dan inovasi di perusahaan. Keterkaitan variabel-variabel ini disoroti oleh temuan kami, yang menawarkan panduan praktis bagi para pemangku kepentingan, pembuat kebijakan, dan pemimpin UMKM yang ingin meningkatkan inovasi dan keberlanjutan dalam UMKM di Indonesia.

 

Kata kunci:

Indonesia; Inovasi; Keberlanjutan; Kewirausahaan; Modal Sosial; Teknologi; UMKM

 

 

ABSTRACT

 

In the ever-changing economic environment of Indonesia, Micro, Small, and Medium-Sized Enterprises (MSMEs) rely on effective management and the integration of technology. The relationship between CEO social capital, entrepreneurial orientation, technology adoption, company innovation, and sustainability is examined in this quantitative study including 234 MSMEs in Indonesia. The measurement model was verified using Confirmatory Factor Analysis (CFA) in a Partial Least Squares (PLS) framework, proving the validity and reliability of the chosen measures. PLS-SEM analysis of the structural model showed a strong positive correlation between the social capital of the CEO and the adoption of technology, the adoption of technology and sustainability, and the entrepreneurial orientation and innovation in company. The interconnectedness of these variables is highlighted by our findings, which offer practical guidance to stakeholders, policymakers, and MSME leaders who want to enhance innovation and sustainability in MSMEs in Indonesia.

 

Keywords:

Entrepreneurship; Indonesia; Innovation; MSMEs; Social Capital; Sustainability; Technology


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DOI: http://dx.doi.org/10.33370/prc.v7i0.1144

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