https://bpprd.musirawaskab.go.id/logo/dana/ https://bpprd.musirawaskab.go.id/demo/ https://media.iass.or.id/ https://sipet.gunungmaskab.go.id/thailand/ https://pena.kalteng.go.id/public/fontawsome/s2024pulsa/ https://ict2u.polije.ac.id/uploads/pemilu/demo/ https://dukcapil.wajokab.go.id/demo/ https://ict2u.polije.ac.id/fonts/thailand/ https://event.umj.ac.id/files/sloy-gacor/ https://event.umj.ac.id/foto_berita/demo/
Persepsi Wisatawan Milenial Terhadap Penerapan Smart Tourism di Museum Gedung Sate | Widiyanti | Jurnal Pengembangan Wiraswasta

Persepsi Wisatawan Milenial Terhadap Penerapan Smart Tourism di Museum Gedung Sate

Rikantini Widiyanti, Resti Rahmawati, Narendra Radi Muhammad

Abstract


Kota Bandung merupakan salah satu tujuan wisata yang diminati dengan berbagai ragam jenis sumber daya. Potensi tersebut mendatangkan pangsa pasar wisatawan yang besar. Museum Gedung Sate adalah salah satu daya tarik wisata di Kota Bandung. Penerapan smart tourism di Museum Gedung Sate sukses mendatangkan 150 ribu wisatawan dalam satu tahun sejak diresmikan. Hal tersebut menjadi tantangan dalam upaya meningkatkan kunjungan dan mengembangan potensi museum, terutama di pandangan generasi milenial yang merupakan pangsa pasar terbesar di industri pariwisata. Penelitian ini berutjuan untuk mengevaluasi persepsi wisatawan milenial terhadap penerapan konsep smart tourism di Museum Gedung Sate. Metode kuantitati deskriptif dilakukan untuk memahami persepsi dari wisatawan milenial. Hasil penelitian didapatkan dimensi persepsi eksternal dan internal memberikan hasil positif dalam pembentukan persepsi terhadap penerapan konsep smart tourism. Selanjutnya, hasil penelitian dapat menjadi referensi pengelola museum dalam melakukan pengembangan smart tourism, serta menambah kajian empiris terkait smart tourism pada museum.

Bandung city is one of the most popular tourist destinations with various types resources. This potential brings a large tourist market share. Gedung Sate Museum is one of the tourist attractions in Bandung city. The implementation of smart tourism at the Gedung Sate Museum has succeeded in bringing in 150 thousand tourists in one year since it was inaugurated. This is a challenge to increase number of tourist visits and develop the potential of museums, especially for the millennial generation who are the largest market share in the tourism industry. This study aims to evaluate the perception of millennial tourists on the application of the smart tourism concept at the Gedung Sate Museum. Descriptive quantitative method is used to understand the perception of millennial tourists. The results showed that the dimensions of external and internal perceptions gave positive results in the formation of perception towards smart tourism implementation. Furthermore, the research results can be used as a reference for museum managers in developing smart tourism, as well as adding to the scientific empirical study related to smart tourism in museums.

 

 


Keywords


Smart tourism; persepsi; wisatawan milenial; museum

References


Bell, E., Bryman, A., & Harley, B. (2019). Business Research Methods fith Edition. United Kingdom: Oxford.

Chianese, A., & Piccialli, F. (2014). Designing a smart museum: when Cultural Herita joining IoT. Third International Conference on Technologies and Applications for Smart Cities (I-TASC ’14). Oxford (UK). doi:10.1109/NGMAST.2014.21

Cornellia, A. (2018). Model Pemasaran Museum: Tantangan dan Kesempatan Berkembang di Era Digital. S3 Kajian Pariwisata UGM Yogyakarta.

Cornellia, A. H., & Hermawan, H. (2020). Upaya Meningkatkan Angka Kunjungan Museum Melalui Social Media Marketing– Studi Pendahuluan. Jurnal Kepariwisataan Indonesia, 14(1).

Damartiasari, A. F. (2017). Persepsi Pengunjung Terhadap Daya Tarik Taman Wisata Alam Hutan Rimbo Tujuh Danau Di Desa Wisata Buluh Cina Kecamatan Siak Hulu Kabupaten Kampar Riau. Jurnal Online Mahasiswa, 4(2). Diambil kembali dari https://jom.unri.ac.id/index.php/JOMFSIP/article/view/16220

Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). Smart tourism: Foundations and developments. Electron. Mark, 25, 179-188.

Hadi, Y. (2019). Marketing Outlook 2020 (1) : The 3 Market Megashifts. Diambil kembali dari yuswohadi.com.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2006). Multivariate Data Analysis (Edisi 7). New Jersey: Pearson Prentice Hall.

Hakim, I. N. (2018). Pergeseran Budaya Siber & Visual di Sektor Pariwisata Indonesia: Respon Kementerian Pariwisata Menghadapi era Tourism 4.0 Pergeseran Budaya Siber & Visual di Sektor Pariwisata Indonesia. Seminar Nasional Seni dan Desain: "Konvergensi Keilmuan Seni Rupa dan Desain Era 4.0" (hal. 275-282). Surabaya: FBS Universitas Negeri Surabaya.

Hakim, I. N. (2019). Media Promosi Yang Ramah Wisatawan Milenial Millennial Tourist Friendly Promotional Media. Jurnal Kepariwisataan Indonesia, 13(2), 1-23.

Hidayatullah, S., Waris, A., & Devianti, R. C. (2018). Perilaku Generasi Milenial dalam Perilaku Generasi Milenial dalam. Jurnal Manajemen dan Kewirausahaan, 6(2). doi:10.26905/jmdk.v6i2.2560

Huang, C. D., Goo, J., Nam, K., & Yoo, C. W. (2017). Smart Tourism Technologies in Travel Planning: The Role of Exploration and Exploitation. Information & Management, 54(6), 757-770.

Humas Kota Bandung. (2019, Juli 24). Kota Bandung Raih Penghargaan Kota Terbaik Pariwisata IAA 2019. Diambil kembali dari humas.bandung.go.id: https://humas.bandung.go.id/layanan/kota-bandung-raih-penghargaan-kota-terbaik-pariwis

Jeong, M., & Shin, H. H. (2019). Tourists’ Experiences with Smart Tourism Technology at Smart Destinations and Their Behavior Intentions. Journal of Travel Research, 1-14. doi:10.1177/0047287519883

Ketter, E. (2019). Millennial travel: tourism micro-trends of European Generation Y. Journal of Tourism Futures. doi:DOI 10.1108/JTF-10-2019-0106

Lee, H., Lee, J., Chung, N., & Koo, C. (2018). Tourists’ Happiness: Are There Smart Tourism Technology Effects? Asia Pacific Journal of Tourism Research, 23(5), 486-501.

Marchenkov, S. A., Vdovenko, A. S., Petrina, O. B., & Korzun, D. G. (2017). Smart Museum of Everyday Life History in Petrozavodsk State University: Software Design and Implementation of the Semantic Layer. The 21st Conference Of Fruct Association, (hal. 224-230).

Navarrete, T. (2019). Digital heritage tourism: innovations in museums. World Leisure Journal, 61(3), 200-214. doi: 10.1080/16078055.2019.1639920

No, E., & Kim, J. K. (2015). Comparing the Attributes of Online Tourism Information Sources. Computers in Human Behaviour, 50, 564-575.

Pai, C.-K., Liu, Y., Kang, S., & Dai, A. (2020). The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention. Sustainability, 1-14. doi:10.3390/su12166592

Pribadi, T. I., Tahir, R., & Yuliawati, A. K. (2021). The Challenges in Developing Smart Tourism: A Literature Review. InfoTekJar : Jurnal Nasional Informatika dan Teknologi Jaringan. doi:10.30743/infotekjar.v5i2.3462

Rosadi, D. (2018, Juli 22). Kota Bandung raih dua penghargaan pariwisata tingkat nasional dari Kemenpar. Diambil kembali dari Merdeka.com: https://m.merdeka.com/bandung/pariwisata/kota-bandung-raih-dua-penghargaan-pariwisata-tingkat-nasional-dari-kemenpar--180722n.html

Sawmong, S. (2020). Encouraging Smart Tourism By Startup Business Entrepreneur - Tooney Toy Museum Thailand. Palarch’s Journal Of Archaeology Of Egypt/Egyptology, 17(3), 2474-2488.

Simarmata, J. (2014). Persepsi Mahasiswa Terhadap Profesionalisme Dosen Program Studi Pendidikan Bahasa Inggris FKIP. Jurnal Ilmiah Universitas Batanghari Jambi, 14(4), 42-46. doi:10.33087/jiubj.v14i4.221

Siswadi, A. (2019, Maret 16). Hampir 150 Ribu Pengunjung, Apa Keistimewaan Museum Gedung Sate? Diambil kembali dari Tempo.co: https://travel.tempo.co/read/1185920/hampir-150-ribu-pengunjung-apa-keistimewaan-museum-gedung-sate/full&view=ok

Sofronov, B. (2018). Millennials: A New Trend For The Tourism. Annals of Spiru Haret University. Economic Series, 18(3), Annals of Spiru Haret University. Economic Series. doi:https://doi.org/10.26458/1838

Sunaryo, B. (2013). Kebijakan Pembangunan Destinasi Pariwisata Konsep dan Apliksinya di Indonesia. Yogyakarta: Gava Media.

Tempo.co. (2019, Januari 14). Wisatawan Milenial, Inilah Kunci Sukses Pariwisata di Era Digital. Diambil kembali dari Tempo.co: https://travel.tempo.co/read/1164790/wisatawan-milenial-inilah-kunci-sukses-pariwisata-di-era-digital/full&view=ok

Wahyuni, T. (2015, Februari 10). Survei: Bandung Kota Terfavorit Wisatawan Se-ASEAN. Diambil kembali dari CNN Indonesia: https://www.cnnindonesia.com/gaya-hidup/20150210162426-269-31086/survei-bandung-kota-terfavorit-wisatawan-se-asean

Wang, N. (2015). Research on Construction of Smart Tourism Perception System and Management Platform. International Conference on Education, Management and Computing Technology (ICEMCT), 89-92.

World Tourism Organization. (2016). Affiliate Members Global Reports, Volume thriteen – The Power of Youth. Madrid: UNWTO.

Yoo, K.-H., Lee, J.-N., & Zanker, M. (2016). Special section on generative smart tourism systems and management: Man-machine interaction. International Journal of Information Management, 36(6). doi:10.1016/j.ijinfomgt.2016.05.015

Zuhriyah, D. A. (2019, September 10). Tren Kenaikan Wisatawan Domestik Didominasi Generasi Milenial. Diambil kembali dari Bisnis.com: https://ekonomi.bisnis.com/read/20190910/12/1146575/tren-kenaikan-wisatawan-domestik-didominasi-generasi-milenial




DOI: http://dx.doi.org/10.33370/jpw.v23i2.583

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Jurnal Pengembangan Wiraswasta

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Tools:
   
JURNAL PENGEMBANGAN WIRASWASTA